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The Secrets of Emotional, Hot-Button COPYWRITING: How to employ the 7 key copy drivers that make people act
The Secrets of Emotional HotButton COPYWRITING How to employ the 7 key copy drivers that make people act
Author: Denny Hatch
This book is about how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information.
ISBN-13: 9781931068697
ISBN-10: 1931068690
Publication Date: 3/19/2013
Pages: 140
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Publisher: North American Publishing Company
Book Type: Paperback
Members Wishing: 0
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