Secrets of the Investment AllStars Author:Ken Stern, Kenneth A. Stern Why do so many people fail at investing, while a stellar handful consistently make money, year after year? The answer is quite simple. People fail at investing for two very straightforward reasons: 1. they don't know why they are investing, and 2. they don't know how to invest. Now they have the chance to learn why and how from the best of th... more »e best--the big players. Secrets of the Investment All-Stars interviews nine investment luminaries, then translates their wealth of experience, knowledge, and success into a step-by-step investment formula that anyone can follow. With teachers such as John Bogle of the Vanguard Group, Ron Elijah of Robertson Stephens, William O'Neil, founder of Investors Business Daily, and others at their fingertips, readers will learn: * the 10 most important steps to spotting market trends * when to shift their portfolio allocations * what "bottom up" is--and why it's successful * how to use the top-down style of investing for maximum growth, and much more. The number of individual investors has jumped from forty-three million in 1989 to sixty million in 1996. Now, with the Secrets of the Investment All-Stars available to everyone, that number is sure to climb higher and higher--just like the portfolios of readers who take this advice to heart.« less