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Search - Selling Higher Education: Marketing and Advertising America's Colleges and Universities: ASHE Higher Education Report (J-B ASHE Higher Education Report Series (AEHE))

Selling Higher Education: Marketing and Advertising America's Colleges and Universities: ASHE Higher Education Report (J-B ASHE Higher Education Report Series (AEHE))
Selling Higher Education Marketing and Advertising America's Colleges and Universities ASHE Higher Education Report - J-B ASHE Higher Education Report Series AEHE
Author: Eric J. Anctil
Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J. Anctil offers a critical call to acti...  more »
ISBN-13: 9780470437735
ISBN-10: 0470437731
Publication Date: 9/16/2008
Pages: 152
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Publisher: Jossey-Bass
Book Type: Paperback
Members Wishing: 0
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