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Book Reviews of Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible A Field Guide to Modern Marketing
Author: Harry Beckwith
ISBN-13: 9780446672313
ISBN-10: 0446672319
Publication Date: 3/1/1998
Pages: 272
Rating:
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0 stars, based on 0 rating
Publisher: Warner Books
Book Type: Paperback
Reviews: Amazon | Write a Review

2 Book Reviews submitted by our Members...sorted by voted most helpful

 reviewed Selling the Invisible: A Field Guide to Modern Marketing on + 18 more book reviews
Great book for anyone selling a service. Beckwith delivers great ideas and thoughts.
reviewed Selling the Invisible: A Field Guide to Modern Marketing on + 17 more book reviews
Excellent book for anyone in the insurance industry, or ANY market where your "product" isn't tangible. The tips in here are priceless!

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