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Selling the Sea: An Inside Look at the Cruise Industry
Selling the Sea An Inside Look at the Cruise Industry
Author: Bob Dickinson, Andy Vladimir, Andy Vladimir
Critical praise for two of the brightest lights in the retail travel industry… "Carnival attracted passengers largely because of the effort [Bob] Dickinson oversaw to change the image of cruising from a pastime for the rich to a vacation for the masses. That change in consumer perception was perhaps the single most important event in the de...  more »
ISBN-13: 9780471120018
ISBN-10: 0471120014
Publication Date: 10/30/1996
Pages: 384
Rating:
  • Currently 2.5/5 Stars.
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2.5 stars, based on 2 ratings
Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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