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Service Management: Operations, Strategy, and Information Technology: With Student CD-Rom Mandatory Package (McGraw-Hill International Editions: Management and Organization Series)
Service Management Operations Strategy and Information Technology With Student CDRom Mandatory Package - McGraw-Hill International Editions: Management and Organization Series Author:Fitzsimmons Service Management, 4/e by James and Mona Fitzsimmons is the best-selling text in this market and includes fantastic and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management, 4/e also d... more »oes an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.« less