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Services Marketing Management, Third Edition (Services Marketing Management)
Services Marketing Management Third Edition - Services Marketing Management
Author: Peter Mudie, Angela Pirrie
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. — This new edition has been thoroughly revamped to include pedagogical f...  more »
ISBN-13: 9780750666749
ISBN-10: 0750666749
Publication Date: 4/11/2006
Pages: 280
Edition: 3
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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