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Services Marketing: Managing the Service Value Chain
Services Marketing Managing the Service Value Chain
Author: Manfred Bruhn, Dominck Georgi
Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards ...  more »
ISBN-13: 9780273681571
ISBN-10: 0273681575
Publication Date: 11/10/2005
Pages: 504
Edition: illustrated edition
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Publisher: FT Press
Book Type: Paperback
Members Wishing: 0
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