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Services Marketing: Operation, Management, and Strategy
Services Marketing Operation Management and Strategy
Author: Kenneth E. Clow, David L. Kurtz
Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach than the marketing of tennis shoes, cola drinks, or a sporting good store. Services Marketing provides the information and develops the skills necessary to understand and take advantage of that uniq...  more »
ISBN-13: 9781592600472
ISBN-10: 1592600476
Publication Date: 9/12/2003
Pages: 460
Edition: 2
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Publisher: Atomic Dog
Book Type: Paperback
Members Wishing: 0
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