Sex in the Snow Author:Michael Adams In this daring new analysis, Michael Adams reveals Canadians as they are and as they will be. Fresh, stimulating and controversial, Sex in the Snow gives us a new lexicon, an intriguing portrait of a nation's values, and a challenging response to the question What is a Canadian? ... By identifying eighty motivators propelling individuals, Adams ... more »andhis colelagues at Environics have divided the population into twelve "value tribes: that create a surprising and refreshing view of Canadians....« less