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The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders
The Shift The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Author: Scott M. Davis
Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." — ?Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos....  more »
ISBN-13: 9780470388389
ISBN-10: 0470388382
Publication Date: 5/26/2009
Pages: 272
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 1
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