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Signs in Contemporary Culture: An Introduction to Semiotics
Signs in Contemporary Culture An Introduction to Semiotics
Author: Arthur Asa Berger
This text is a methodology book which discusses some fundamental principles of semiotics in a manner that makes the subject accessible to ordinary readers. But it is more than a methodology book because it applies semiotics to a wide range of subjects - everything from digital watches to pop art, from comics to baseball.
ISBN-13: 9781879215375
ISBN-10: 1879215373
Publication Date: 10/1/1998
Pages: 255
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Publisher: Sheffield Pub Co
Book Type: Paperback
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