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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
Simplicity Marketing End Brand Complexity Clutter and Confusion
Author: Steven M. Cristol, Peter Sealey
For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making deci...  more »
ISBN-13: 9780684859187
ISBN-10: 0684859181
Publication Date: 10/17/2000
Pages: 288
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Publisher: Free Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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 reviewed Simplicity Marketing: End Brand Complexity, Clutter, and Confusion on + 5 more book reviews
This is as much a thesis for life as it is for effective marketing -- a great guide to understanding your own message and putting it out there clearly and powerfully.


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