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Slightware: The Next Great Threat To Brands
Slightware The Next Great Threat To Brands
Author: Kenneth Weiss
"A thorough exploration of one of the most pressing problems in marketing: How to cope with the complexities of the digital world..." Al Ries co-author, The 22 Immutable Laws of Branding and War in the Boardroom. When businesses began to move their brands online in the '90s the first step was placing information online. Brochures were cut-...  more »
ISBN-13: 9780615279220
ISBN-10: 0615279228
Publication Date: 7/22/2009
Pages: 196
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Publisher: Hilltop Towers
Book Type: Paperback
Members Wishing: 0
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