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Sm Advertising Aie
Sm Advertising Aie
Author: Wells
The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus?with examples, issues, and applications interlaced throughout?this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the crit...  more »
ISBN-13: 9780130144652
ISBN-10: 0130144657
Publication Date: 4/1/1989
Pages: 1,894
Edition: Annotated instructor
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Publisher: Prentice-Hall
Book Type: Paperback
Members Wishing: 0
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