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Small Brand America: A look at 25 tiny U.S. brands succeeding in a world dominated by giant competitors
Small Brand America A look at 25 tiny US brands succeeding in a world dominated by giant competitors
Author: Steve Akley
Changing buying habits in the grocery business is extremely difficult. Consumers tend to be loyal to the brands they have always bought, often simply because they have always bought them. These well known ?megabrands? are able to continue their dominance, not only because consumers are loyal, but they have also helped in establishing the manner ...  more »
ISBN-13: 9780989151757
ISBN-10: 0989151751
Publication Date: 8/29/2013
Pages: 292
Edition: 1
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Publisher: Steve Akley
Book Type: Paperback
Members Wishing: 0
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