Skip to main content
Swap Used Books - Buy New Books at Great Prices!
How To Swap Books
Sign Up
Search 
Kiosk
PBS Market (New Books)
Book Browser
Advanced Search
Books Posted Today
Member Book Reviews
Award Winning Books
NYT Best Sellers
Amazon Best Sellers
Most Traveled Copies
Club Wish List
Login
Community
Discussion Forums
Book Lists
Donations
Box-O-Books
Maps
The Eclectic Pen
Fun Stuff
Top 100
Pulse of PBS
Spread The Word
Photo Gallery
Recipes
Club Tag Cloud
Member Testimonials
Help Center
Kiosk
PBS Market (New Books)
Go Shopping
Buy Credits
Buy PBS Money
Upgrade Membership
Gift Certificates
Transfer Credits
Search -
Social Marketing
Social Marketing
Author:
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on... more »
Author:
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on... more »
ISBN-13: 9780415683739
ISBN-10: 0415683734
Publication Date: 5/14/2013
Pages: 416
Edition: 2
Rating: ?
ISBN-10: 0415683734
Publication Date: 5/14/2013
Pages: 416
Edition: 2
Rating: ?
0 stars, based on 0 rating
Genres:
