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Sociopolitical Aspects of International Marketing (Haworth Series in International Business) (v. 2)
Sociopolitical Aspects of International Marketing - Haworth Series in International Business - v. 2
Author: Erdener Kaynak
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical ...  more »
ISBN-13: 9780866569514
ISBN-10: 0866569510
Publication Date: 3/25/1991
Pages: 416
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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