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Sold on Radio: Advertisers in the Golden Age of Broadcasting
Sold on Radio Advertisers in the Golden Age of Broadcasting
Author: Jim Cox
How was it that America would fund its nascent national radio services? Government control and a subscription-1like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its gold...  more »
ISBN-13: 9780786475186
ISBN-10: 0786475188
Publication Date: 1/25/2013
Pages: 332
Edition: Reprint
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Publisher: McFarland
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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