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Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)
Solving Problems with Design Thinking Ten Stories of What Works - Columbia Business School Publishing
Author: Jeanne Liedtka, Andrew King, Kevin Bennett
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who succ...  more »
ISBN-13: 9780231163569
ISBN-10: 0231163568
Publication Date: 9/3/2013
Pages: 240
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Publisher: Columbia University Press
Book Type: Hardcover
Members Wishing: 4
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