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Sonic Branding: An Introduction
Sonic Branding An Introduction
Author: Daniel Jackson
Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and...  more »
ISBN-13: 9781403905192
ISBN-10: 1403905193
Publication Date: 1/3/2004
Pages: 256
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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