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Sonic Branding: An Introduction
Sonic Branding An Introduction
Author:
Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and... more »
Author:
Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and... more »
ISBN-13: 9781403905192
ISBN-10: 1403905193
Publication Date: 1/3/2004
Pages: 256
Rating: ?
ISBN-10: 1403905193
Publication Date: 1/3/2004
Pages: 256
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> General
- Nonfiction >> Social Sciences >> Communication & Media Studies
