How do people like this book? The only thing Lovecraftian about this is the racism. Which is poorly placed. Weird sexual references that do not further the plot. Poorly written women and overly macho men. A hundred pages before the dragging plot starts taking off and then it's still trash. Life is too short to read about dudes that punch their way to answers with a light dusting of spirits and a heavy dose of frail silly women.
Great read with excellent characters. The book is a sort of southern, blues, cthulhu mythos mix. Sounds odd but it works quite well. Our main character, Bull Ingram, is hired to find a man. While in search for that man, he finds a world out there that he never knew existed.