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Spanning Silos
Spanning Silos
Author: David Aaker
Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams ? or ?silos? ? make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals. — In this eminently practical audiobook, branding guru David A. Aaker tells ...  more »
Audio Books swap for two (2) credits.
ISBN-13: 9781423375890
ISBN-10: 1423375890
Publication Date: 11/25/2008
Edition: Library
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Publisher: Brilliance Audio on MP3-CD Lib Ed
Book Type: MP3 CD
Members Wishing: 0
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