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Sport and the Media: Managing the nexus (Sport Management)
Sport and the Media Managing the nexus - Sport Management
Author: Matthew Nicholson
The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertising revenues to the media. As such, the sport me...  more »
ISBN-13: 9780750681094
ISBN-10: 0750681098
Publication Date: 12/11/2006
Pages: 240
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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