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Sport Public Relations and Communication (Sports Marketing)
Sport Public Relations and Communication - Sports Marketing
Author: Maria Hopwood, James Skinner, Paul Kitchin
Contemporary sport is a huge global enterprise which necessitates that sports — organisations operate as businesses. An increasingly important element of sport — business is the management of the myriad of relationships in which sport entities — are involved. It is the relationship management aspect of sport which is the unique — focus of this book....  more »
ISBN-13: 9781856176156
ISBN-10: 1856176150
Publication Date: 7/8/2010
Pages: 288
Edition: 1
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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