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Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop)
Spreadable Media Creating Value and Meaning in a Networked Culture - Postmillennial Pop
Author: Henry Jenkins, Sam Ford, Joshua Green
How sharing, linking, and liking have transformed the media and marketing industries  — Spreadable Media is a rare inside look at today?s ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called ?user-generated content.? Spre...  more »
ISBN-13: 9781479856053
ISBN-10: 1479856053
Publication Date: 4/3/2018
Pages: 352
Edition: Reprint
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Publisher: NYU Press
Book Type: Paperback
Members Wishing: 0
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