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Starting and Building Your Catalog Sales Business : Secrets for Success in One of Today's Fastest-Growing Businesses
Starting and Building Your Catalog Sales Business Secrets for Success in One of Today's FastestGrowing Businesses Author:Herman Holtz NowAmericas #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of Americas best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands End, are "catalog companies," earning a major percentage of their prof... more »its through catalog sales. If youre a business owner or entrepreneur, now you can do the same with the help of this book. Written by bestselling author Herman Holtz, Starting and Building Your Catalog Sales Business is a complete guide to catalog sales that explains how to get started in and manage a catalog business profitably. Packed with anecdotes, worksheets, and examples drawn from successful catalog sales businesses, it explains:
The basics of direct-mail selling and catalog sales
The secrets to creating catalog copy that really sells
The essential elements in the catalog mailingincluding how to create a strong sales letter and a user-friendly order form
How to choose and use the right mailing lists
Managing the two essentials of the catalog business: sales volume and pricing