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Search - The Story Factor: Secrets of Influence from the Art of Storytelling

The Story Factor Secrets of Influence from the Art of Storytelling
Author: Annette Simmons

The next business revolution-using the power of stories as the ultimate source of influence and impact. Storytelling is the oldest tool of influence, an essential ingredient to the development of culture and organizational life. In this groundbreaking book, maverick consultant, writer, and storyteller Annette Simmons applies the lessons of story... more »telling to management and leadership. Showcasing stories from the front lines in business, as well as parables, myths, and fables from around the world, Simmons shows how anyone-managers, entrepreneurs, sales and marketing professionals, even social activists-can enhance their communication success by applying the principles of storytelling. From launching new business models to making more effective presentations to getting buy-in for new proposals and initiatives, The Story Factor offers practical guidelines for mastering the art of persuasion and developing more productive relationships with colleagues, employees, bosses! , investors, and customers. "Simmons takes us on a tour of the ancient wisdom of storytelling in a way that connects then with now. Expect an eruption of ideas on where, when and how you can use stories in your own life." -Jimmy Neil Smith, president, Storytelling Foundation International "From the beginning of history, human life and leadership have been centered on stories-the stories of our past, who we are today, and what we may yet become. Telling stories and listening to other people's stories shapes the meaning of our experiences and helps us awaken hidden capacity. The Story Factor provides valuable tools for using storytelling as a means for self-discovery and as a springboard for creating a more meaningful and successful future. This is vital new reading." -Robert K. Cooper, Ph.D., author of Executive EQ: Emotional Intelligence in Leadership & Organizations "The Story Factor is full of entertaining and useful stories to enhance our ability to communicate effectively. It will be very useful to teachers and managers alike." -Edgar E. Schein, Sloan Fellows Professor of Management, Emeritus, and Senior Lecturer, MIT Sloan School of Management "As the author herself notes, you can't make someone listen; you can only entice, inspire, cajole, stimulate or fascinate. Stories do that; so does this book. It's a pleasure to dive into and an extremely useful tool for the would-be influencer or change builder." -Art Kleiner, author of Schools That Learn and The Age of Heretics "Annette Simmons' writing has a fairytale quality of generosity that magically reintroduces us to wisdom we already have." -Cheryl De Ciantis, Artist-in-Residence, Center for Creative Leadership "In these times of diminishing faith and waning optimism, we need to learn more about the power of story. This wonderful book-written from the heart to the hearts, minds, souls and locked up memories of readers-will unleash your capacity to be more effective in whatever your line of work. Everyone who cares about positive change at an individual, organizational or global level should experience The Story Factor. -Gail C. Christopher, Executive Director, Innovations in American Government, John F. Kennedy School of Government, Harvard University

ISBN-13: 9780738203690
ISBN-10: 0738203696
Publication Date: 11/2000
Pages: 256
Rating:

Currently 4.5/5 Stars.

4.5 stars, based on 1 rating

Publisher: Perseus Publishing
Book Type: Hardcover
Members Wishing: 3
Reviews: Amazon | Write a Review

Genres:

Business & Money >> Business Culture
Business & Money >> General
Business & Money >> Education & Reference
Business & Money >> Skills >> Running Meetings & Presentations
Nonfiction >> Social Sciences >> Sociology >> General

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Search - The Story Factor: Secrets of Influence from the Art of Storytelling

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