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Strategic Alliances: Formation, Implementation, and Evolution
Strategic Alliances Formation Implementation and Evolution
Author: Peter Lorange, Johan Roos
This book describes a number of different types of strategic alliances such as joint ventures and project based co-operation. The focus of the book is to emphasize that strategic alliances should be a function of the particular strategic intent that a company has. It should be documented how the strategic alliance can be the most appropriate veh...  more »
ISBN-13: 9781557861023
ISBN-10: 1557861021
Pages: 296
Edition: illustrated edition
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Publisher: Blackwell Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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