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Strategic Asian Marketing: An Essential Guide for Managers
Strategic Asian Marketing An Essential Guide for Managers
Author: Hean Tat Keh, Jeongwen Chiang
Strategic Asian Marketing promises to be a useful resource for managers who want to learn about marketing in the new Asia. This concise volume covers key and recent marketing topics, focusing on the applications of marketing in Asia. The distinguishing factors that set Strategic Asian Marketing apart from other marketing books are: Ever...  more »
ISBN-13: 9789812445650
ISBN-10: 981244565X
Pages: 288
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Publisher: Pearson Education
Book Type: Paperback
Members Wishing: 0
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