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Strategic Global Marketing: Issues and Trends
Strategic Global Marketing Issues and Trends
Author: Erdener Kaynak
Learn to select appropriate strategic tools and measure the competitiveness of international firms! — This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with importa...  more »
ISBN-13: 9780789020161
ISBN-10: 0789020165
Publication Date: 5/9/2003
Pages: 254
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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