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Strategic Management and Business Analysis
Strategic Management and Business Analysis
Author: David Williamson, Peter Cooke, Wyn Jenkins, Keith Michael Moreton
Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. — The authors identify the key questions in strategic analysis and provide an understandable framework ...  more »
ISBN-13: 9780750642958
ISBN-10: 0750642955
Publication Date: 12/17/2003
Pages: 288
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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