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Strategic Management in Construction
Strategic Management in Construction
Author: David Langford, Steven Male
This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions.Su...  more »
ISBN-13: 9780632049998
ISBN-10: 0632049995
Publication Date: 12/5/2001
Pages: 256
Edition: 2
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Publisher: Wiley-Blackwell
Book Type: Paperback
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