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Strategic Management- New Rules for Old Europe
Strategic Management- New Rules for Old Europe Author:Editors The European market presents numerous opportunites and challenges for business enterprises. In this anthology, lecturers and researchers of Saarland University's Europa-Insitut present the latest findings and trends of their most important research topics. They discuss the prestent state of the art in European mangement, focussing on the areas... more » of marketing & commerce, finance, human rescource management & entreprenurship, as well as European policy.« less