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Strategic Management of Technological Innovation
Strategic Management of Technological Innovation
Author: Melissa Schilling
Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to Segway.
ISBN-13: 9780072942989
ISBN-10: 0072942983
Publication Date: 6/16/2004
Pages: 304
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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