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Strategic Market Management
Strategic Market Management
Author: David A. Aaker
Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today?s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition...  more »
ISBN-13: 9781118582862
ISBN-10: 1118582861
Publication Date: 10/28/2013
Pages: 336
Edition: 10
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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