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Strategic Market Management: Global Perspectives
Strategic Market Management Global Perspectives
Author: David A. Aaker, Damien McLoughlin
The book is a European adaptation of our current US book: Strategic Market Management, 9th edition by David Aaker. The new edition text will be a mainstream text suitable for all business students studying strategy and marketing courses in the UK and Europe.  It will take into account the substantive changes made by David Aaker in the 8th and 9t...  more »
ISBN-13: 9780470689752
ISBN-10: 0470689757
Publication Date: 5/24/2010
Pages: 368
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Publisher: Wiley
Book Type: Paperback
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