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Strategic Marketing Communications: A Systems Approach to IMC
Strategic Marketing Communications A Systems Approach to IMC
Author: M. Joseph Sirgy, Don Rahtz
Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in marketing, marketing communications, and advertising. This book helps students understand the art and science of strategic decisions in marketing communications by showing students how t...  more »
ISBN-13: 9781592602841
ISBN-10: 1592602843
Publication Date: 8/1/2006
Pages: 448
Edition: 1
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Publisher: Atomic Dog
Book Type: Paperback
Members Wishing: 1
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