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Strategic Marketing: Creating Competitive Advantage
Strategic Marketing Creating Competitive Advantage
Author: Douglas West, John Ford, Essam Ibrahim
Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.
ISBN-13: 9780199273980
ISBN-10: 0199273987
Publication Date: 6/29/2006
Pages: 552
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Publisher: Oxford University Press, USA
Book Type: Paperback
Members Wishing: 0
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