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Strategic Marketing: Creating Competitive Advantage
Strategic Marketing Creating Competitive Advantage
Author: Douglas West, John Ford, Essam Ibrahim
The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoret...  more »
ISBN-13: 9780199556601
ISBN-10: 0199556601
Publication Date: 5/20/2010
Pages: 600
Edition: 2
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Publisher: Oxford University Press, USA
Book Type: Paperback
Members Wishing: 0
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