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Strategic Marketing: Decision Making and Planning
Strategic Marketing Decision Making and Planning
Author: Peter Reed
This fully revised 3rd edition of "Strategic Marketing: Decision-Making and Planning" sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. ...  more »
ISBN-13: 9780170185325
ISBN-10: 017018532X
Publication Date: 4/30/2010
Pages: 350
Edition: 3rd Revised edition
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Publisher: Thomas Nelson Australia
Book Type: Paperback
Members Wishing: 0
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