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Strategic Marketing in the Global Forest Industries
Strategic Marketing in the Global Forest Industries
Author: Heikki Juslin, Eric Hansen
This new forest products marketing textbook takes a unique planning and modeling approach to marketing, allowing both the instructor and student to move easily from the theoretical to practical marketing planning processes. This approach is equally useful to industry practitioners as they develop their marketing strategies and conduct marketing ...  more »
ISBN-13: 9780970333346
ISBN-10: 097033334X
Publication Date: 1/1/2002
Pages: 607
Edition: 1st
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Publisher: Authors Academic Pr
Book Type: Hardcover
Members Wishing: 0
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