Skip to main content
PBS logo
 
 

Search - Strategic Marketing: An Introduction

Strategic Marketing: An Introduction
Strategic Marketing An Introduction
Author: Tony Proctor
Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy; the customer in the market place; analyzing the business environment; targeting and positioning; and mar...  more »
ISBN-13: 9780415208109
ISBN-10: 0415208106
Publication Date: 9/8/2000
Pages: 384
Rating:
  ?
0 stars, based on 0 rating
Publisher: Routledge
Book Type: Library Binding
Other Versions: Paperback, Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2025 PaperBackSwap.com. All Rights Reserved.