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Strategic Marketing: An Introduction
Strategic Marketing An Introduction
Author: Tony Proctor
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their pro...  more »
ISBN-13: 9780415458160
ISBN-10: 0415458161
Publication Date: 9/3/2008
Pages: 352
Edition: 2
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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