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Strategic New Product Development in the Global Economy
Strategic New Product Development in the Global Economy
Author: Toyohiro Kono, Leonard Lynn
New product development is not just about creating successful new products. It is about creating new products that will help companies succeed in the global economy. It is also about eliminating products that no longer contribute to the success of the firm. This book presents a blend of cases, original survey research, and theory, to show the pr...  more »
ISBN-13: 9780230001992
ISBN-10: 0230001998
Publication Date: 3/15/2007
Pages: 288
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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