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Strategic Newspaper Management
Strategic Newspaper Management
Author: Conrad C. Fink
The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.
ISBN-13: 9780023377310
ISBN-10: 0023377313
Publication Date: 8/25/1995
Pages: 475
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Publisher: Allyn Bacon
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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