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The Strategic Pricing of Pharmaceuticals
The Strategic Pricing of Pharmaceuticals
Author: E.M. (Mick) Kolassa, Ph.D.
The Strategic Pricing of Pharmaceuticals explains how pharmaceutical prices are, and should be set, in the US and international markets. The book discusses how pharmaceuticals are different from other products in terms of value and why typical assumptions and approaches to pricing fail to consider the true nature of pharmaceuticals or to capture...  more »
ISBN-13: 9780982371503
ISBN-10: 0982371500
Publication Date: 5/1/2009
Pages: 292
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Publisher: PondHouse Press
Book Type: Paperback
Members Wishing: 0
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