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Strategy, 2008-2009
Strategy 2008-2009
Author: Dave Ketchen, Alan Eisner
Overview: Strategy 08/09 is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook. Designed by faculty at a focus group, this text wi...  more »
ISBN-13: 9780073381282
ISBN-10: 0073381284
Publication Date: 2/19/2008
Pages: 416
Edition: 1
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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