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The Strategy Concept and Process: A Pragmatic Approach
The Strategy Concept and Process A Pragmatic Approach
Author: Arnoldo C. Hax, Nicolas S. Majluf
Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case through...  more »
ISBN-13: 9780138521462
ISBN-10: 0138521468
Pages: 464
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Publisher: Prentice Hall
Book Type: Hardcover
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