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Search - Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
Strategy for the Corporate Level Where to Invest What to Cut Back and How to Grow Organisations with Multiple Divisions
Author: Andrew Campbell, Michael Goold, Marcus Alexander, Jo Whitehead
A revised edition of the bestselling classicThis book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how...  more »
ISBN-13: 9781118818374
ISBN-10: 1118818377
Publication Date: 5/5/2014
Pages: 400
Edition: 2
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
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